Kennelwick
A pet food shop where subscribing is the easy choice. I designed the store and built it on Next.js with a headless backend.
Client
Kennelwick
Role
Design and Next.js storefront
Stack
Next.js, headless commerce
Year
2023
Result
Subscriptions grew to 58% of orders
The brief
Kennelwick sells pet food online. Most customers bought once and forgot to come back before the bag ran out.
What I built
A storefront where subscribing is the default and easy to change. Every product page shows the delivery rhythm, the saving and a skip button up front. Order tracking lives on one screen with the rider, the route and the time window.
I built it with Next.js on a headless commerce backend, with pages that load fast on a phone in a shop doorway.
What changed
Subscriptions grew from 21% to 58% of orders in the first year, and fewer customers wrote in asking where their parcel was.
Screens
Three screens from the shipped product, at the size they sit on this page.
